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Diccionario de Terminos de Marketing, Publicidad y Medios de Comunicacion / Dictionary of Marketing, Publicity, and Media Terms (Ariel Referencia)
Enrique Alcaraz Varo , and
Brian Hughes
Manufacturer: Planeta
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ASIN: 8434405156 |
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Caida de La Publicidad y El Auge de Las RR.Pp.
Al Ries
Manufacturer: Empresa Activa
ProductGroup: Book
Binding: Paperback
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ASIN: 8495787849 |
Book Description
Al y Laura Ries, autores de best sellers y estrategas de marketing de renombre mundial, nos introducen en la nueva era de las relaciones públicas.
Hoy, las grandes marcas nacen con publicidad gratuita, no a base de anuncios. Una atenta mirada a la historia de la mayoría de las grandes marcas modernas, muestra que esto es cierto. De hecho, una asombrosa cantidad de marcas, entre ellas Palm, Starbucks, The Body Shop, Wall Mart y Zara, han sido creadas prácticamente sin publicidad.
La caída de la publicidad analiza casos de exitosas campañas de RR PP y los compara con los de fracasos de campañas de publicidad. Y aporta valiosas ideas para los interesados en el marketing y la comunicación; demostrando al mismo tiempo porqué:
- La publicidad carece de credibilidad, ingrediente decisivo en la creación de marcas; y cómo sólo las relaciones públicas pueden aportar esa credibilidad.
- El enfoque de "big bang", defendido por los publicitarios, debe ser abandonado a favor de una creación lenta con RR PP.
- La publicidad debe usarse sólo para mantener las marcas, una vez que éstas se han establecido por medio de las relaciones públicas.
Audaz y asequible, La caída de la publicidad seguramente revolucionará el mundo del marketing.
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Publicidad y Diseño
Abraham Moles , and
Joan Costa
Manufacturer: Ediciones Infinito
ProductGroup: Book
Binding: Paperback
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ASIN: 9879393023 |
Book Description
Uno de los campos en los que el diseño gráfico encuentra las mayores ocasiones de expresarse eficazmente es, sin duda, el de la publicidad; tanto por la inmensa producción de mensajes, siempre renovados, como por la gran cantidad de recursos técnicos y económicos que se ponen en juego. Sin embargo, la publicidad gráfica, supeditada a los imperativos de la audiovisual, y comparativamente con los abundantes estudios de marketing y de los medios de difusión, es al mismo tiempo, uno de los campos menos explorados.
Por un lado, las rutinas que generan las propias agencias y la tendencia a seguir las modas del momento, y por el otro, la creatividad a ultranza y las urgencias, constituyen en conjunto una trampa. El diseñador gráfico, atrapado en ella, no tiene la posibilidad de reflexionar a fondo en lo que hace, ni de lograr comprender a los destinatarios últimos -y decisivos- de su trabajo: el público ni, por tanto, de experimentar para encontrar nuevas vías para la mayor eficacia comunicacional.
Tal como han constatado los autores de esta obra, falta una epistemología de la comunicación gráfica publicitaria. El hecho de que A. Moles y J. Costa hayan trabajado tan profundamente y desde tan diversos ángulos la didáctica del diseño, el mundo fascinante de las imágenes y el color, la psicología del receptor de mensajes e informaciones, y la ciencia de la comunicación aplicada, convierten este libro en un hormiguero de puntos de vista inéditos y de ideas originales. Una auténtica aportación al universo de la gráfica publicitaria, y más ampliamente, a la comunicación visual.
Average customer rating:
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Publicidad, Principios y Practicas - 3b: Edicion
John Burnett ,
William Wells , and
Sandra Moriarty
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback
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ASIN: 9688807974 |
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27 Errores Mas Comunes En Publicidad - Pocket
Alec Benn
Manufacturer: Norma
ProductGroup: Book
Binding: Paperback
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ASIN: 9580412111 |
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Promueva Su Negocio - Con Publicidad Gratuita
Donna Albrecht
Manufacturer: Pearson Publications Company
ProductGroup: Book
Binding: Paperback
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ASIN: 9701703812 |
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La Publicidad
Armand Mattelart
Manufacturer: Paidos Iberica, Ediciones S. A.
ProductGroup: Book
Binding: Paperback
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ASIN: 8449309913 |
Customer Reviews:
La Publicidad .......2007-05-09
Es un muy buen libro , claro , sistematico y ejemplificador .
Average customer rating:
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199 Preguntas Sobre Marketing y Publicidad
Bonta-Farber
Manufacturer: Norma
ProductGroup: Book
Binding: Paperback
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ASIN: 9580428417 |
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199 Preguntas Sobre Marketing y Publicidad
Patricio Bonta , and
Mario Farber
Manufacturer: Grupo Editorial Norma
ProductGroup: Book
Binding: Paperback
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ASIN: 9580470308 |
Book Description
Original ads, historic design drawings, and factory photographs tell the definitive story of the American tractors development, mechanical innovations, groundbreaking designs, and company histories. Best-selling author Randy Leffingwell researched and photographed restored classics and one-of-a-kind experimental models from coast-to-coast to deliver the goods on American farm tractor.This is the book that started it all! Previous hardcover edition (0--87938-532-4 pub 1991) has sold a staggering 150,000copies!
Customer Reviews:
The History Of Tractors With Great Photographs.......2005-05-27
This is a nice book for persons involved in farming and tractors. It is an attractive large-size full-color book that is an excellent coffee table book. If you have been involved with tractors over the years, you will certainly enjoy this book's look back on the American Farm Tractors over the years.
Barnes & Noble republished this book in 2002 with the very same cover. Whether you locate the original 1991 edition or the more recent 2002 edition you will have essentially the same book.
This book will definately be a "keeper"........2002-05-10
Bought for my husband for Christmas since he comes from a few generations of tractor owners this book was the perfect gift for him to gather his son on his lap and share stories and pictures. We wish it had more pictures of more classic oldies. The brief histories given on the pictured tractors are pretty good though. I bought this book second hand, in great condition and plan on saving to give to our son when he has children so he can pass along the stories.
Average customer rating:
- good job by an young author
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The Classic American Farm Tractor: From the Beginnings To 1960
Adam Halsey
Manufacturer: Smithmark Publishers
ProductGroup: Book
Binding: Hardcover
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ASIN: 0831739673 |
Customer Reviews:
good job by an young author.......2002-12-05
An informative, interesting book, considering that the author was only 16 when he wrote it. So many tractor books seem to be written by people who have never seen or driven one. This author is a young farmer, with a genuine interest in tractors and their history.
Book Description
Spin up the turbo, lock it into all-wheel drive, and shift into high gear to take a high-horsepower tour of the tractors of the 1960s! American Farm Tractors in the 1960s discusses and explores the history of John Deere and other prominent manufacturers such as IH, Famrall, J.I. Case, Allis-Chalmers, Massey-Ferguson, Ford, and White farm equipment, along with the people who produced them. Minor marques like Caterpillar, Stieger, and Versatile are also discussed, along with obscure marques and orphans.About the AuthorThe author/photographer team of Rod Beemer and Chester Petersen Jr. have collaborated on several books including Inside John Deere, Ford N-Series Tractors, and John Deere New Generation Tractors. Beemer is a writer, researcher, and tractor enthusiast. Petersen is a writer and photographer whose work appears regularly in Successful Farming and The Farm Journal. Both men live in rural Kansas.
Customer Reviews:
OK book, great pictures.......2003-01-10
Fairly decent, however there are some big pieces of misinformation. For example in a picture caption it states that the Oliver 2050 and 2150 had Cat V8 engines. Anyone who knows anything about Olivers knows it was the 2255 with Cat engine. Also a caption of JD tractor says it is a 5010 when it has a row crop front end? Nice pictures and short company history for each of the companies. Just be aware that not all of the info is gospel.
Average customer rating:
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American Farm Tractor Trademarks: Encyclopedia of Tractor Trademarks 1870S-1960s (Motorbooks International Crestline)
C. H. Wendel
Manufacturer: Motorbooks Intl
ProductGroup: Book
Binding: Paperback
Classic Cars
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ASIN: 0879389311 |
Average customer rating:
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Classic American Farm Tractors
Nick Baldwin
Manufacturer: Motorbooks International
ProductGroup: Book
Binding: Paperback
General
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ASIN: 0760304459 |
Average customer rating:
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The Farm Tractor: 100 Years of North American Tractors
Ralph W. Sanders
Manufacturer: Voyageur Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 0760330743 |
Book Description
Here is the biggest, best, and most complete history of classic farm tractors. All North American models make their appearance--from John Deere and Farmall to fascinating "orphans" like the Steel Mule, from the late 1800s steamers through the high-powered workhorses of the 1970s. In addition to high-detail large-format photography, the volume includes 100 color and black-and-white archival photos, advertising posters, and brochures. The result is an unparalleled look at the icon of American agriculture.
Average customer rating:
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The Great American Farm Tractor
C. H. Wendel
Manufacturer: Borders Press
ProductGroup: Book
Binding: Hardcover
Photo Essays
| Photography
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Classic Cars
| Automotive
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Tractors & Heavy Equipment
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ASIN: 0681003979 |
Average customer rating:
- Good pictorial review and brief history
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International McCormick Tractors: Reliable Red : Farmall, Deering and Case-International
Henry Rasmussen
Manufacturer: Motorbooks Intl
ProductGroup: Book
Binding: Paperback
General
| United States
| Americas
| History
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General
| Classics
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ASIN: 0879383720 |
Customer Reviews:
Good pictorial review and brief history.......2001-10-03
A 96 page book where every page is dominated by one or more pictures of restored and unrestored examples of some of IH's earlier models up to the Magnum series. A great book if you like pictures, but don't expect many details. I've had the book for about 7 years and still look through it from time to time because of the good pictures.
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- Evidence: Problems, Cases And Materials (Carolina Academic Press Law Casebook)
- Federal Courts: Low & Jefferies
- Federal Telecommunications Law/with 2004 Cumulative Supplement
- Freedom, State Security and the Rule of Law: Dilemmas in the Apartheid Society (Perspectives on Southern Africa)
- Friendly Divorce Guidebook For Colorado: How To Plan, Negotiate, And File Your Divorce
- Frontier Doctor: William Beaumont, America's First Great Medical Scientist (Missouri Biography Series)
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